Tags are essentially single word keywords which can be attached or tagged to an Zip Link (short URLs).

  • Each tag can be attached with more than one Zip link and more than one tag can also be attached to a Zip Link.
  • Once attached a tag can act as an independent click measurement parameter.
  • Intelligent usage of tags can help manage to understand, monitor and improve link distribution and campaign management.
Example – Tags such as ‘Christmas’ can be tagged with Zip Link which are being used for Christmas promotion. Similarly tags like ‘Christmas-FB’ can be used to monitor all link activity of Christmas promotion via Facebook.